Guy Batchelor is the managing director of Minerva Elite Performance Ltd - which he founded in 2014. The business is designed to enhance client’s competitive advantage and profitability through development of its personnel, structures and strategies. Prior to this, Guy had a distinguished 26-year career in the British Army and is accustomed to the challenges of high-pressure environments and extreme locations. Guy’s extensive military experience and team leadership embeds a profound recognition of the strengths of serving, transitioning and veteran armed forces personnel into the DNA of the business. This empathy and a proprietary ACE teaching methodology (see below) differentiates Minerva from all other providers.  

Guy holds many qualifications and recognitions, including an MBA (with Distinction) from the University of Northampton's Faculty of Business and Law. Guy established Minerva Elite Education in order to enhance the enjoyment and effectiveness of the journey by which military (and other) personnel acquire a Masters-level qualification: increasingly a necessity for mid to senior-level jobs in all industries and regions of the world.

Please feel free to connect with Guy on LinkedIn here.




Minerva Elite has assembled an extraordinary team of Teaching Asociates. With Masters & PhDs from top universities - they also draw on work experience and extensive teaching and coaching expertise in higher education. Our Associates are a rare breed - highly qualified but committed to transferring academic skills and confidence to you. They have nothing to prove, so you will not suffer any of the usual traits of less competent academics - such as being patronised, having to write in a particular style or brow-beating. Instead, the common thread to all of Minerva Elite's staff is a dedication to helping you achieve the very best results that you can. We have a presence in Hereford, Cambridge, Northampton and beyond: so if a face-to-face meeting adds value to your learning journey, that is absolutely not a problem. Expect coaching rather than lecturing; conversation not dictat.

Unique to Minerva - LIVE Tutor Support

No other provider offers this  - we have a dedicated staff tutor who is available live on-line, for telephone support and to respond to learner requirements for review of drafts or assisting with planning your assignment. Our tutor is available 9-5 Monday to Thursday.




Minerva (Etruscan: Menrva) was the Roman goddess of wisdom and sponsor of arts, trade, and strategy. She was born with weapons from the godhead of Jupiter. From the 2nd century BC onwards, the Romans equated her with the Greek goddess Athena. She was the virgin goddess of music, poetry, medicine, wisdom, commerce, weaving, crafts, and magic. She is often depicted with her sacred creature, an owl usually named as the "owl of Minerva", which symbolizes that she is connected to wisdom.