Guy Batchelor is the managing director of Minerva Elite Performance Ltd that he founded in 2014. The business is designed to enhance client’s competitive advantage and profitability through development of its personnel, structures and strategies. Prior to this Guy had a distinguished 26-year career in the British Army serving all over the world and is accustomed to operating in high-pressure environments and extreme locations. 

Guy’s vast and unique military experience differentiates him from other providers in the field and in unison with his London Olympic 2012 legacy experience he is well placed to bring a new and fascinating viewpoint to business decision making. Guy is comfortable working at all levels from the CEO and the board to the shop floor providing advice, insight and top quality training. 

Guy’s passion is effective leadership, team building and developing strategies for decision-making under pressure or in crisis. He is a Masters graduate from Northampton University Business School with a Distinction on the MBA programme. Guy also has several other business and project management related qualifications.


Our Exemplary Teaching Team

Strong Academics - Total Client Commitment

Minerva Elite has assembled an extraordinary team of Teaching Asociates. With Masters or PhD qualifications from top universities - they also draw on work experience and extensive teaching and coaching expertise. Our Associates are a rare breed - highly qualified but committed to transferring academic skills and confidence to you. They have nothing to prove, so you will not suffer any of the usual traits of less competent academics - such as being patronised, having to write in a particular style or brow-beating. Instead, the common thread to all of Minerva Elite's staff is a dedication to helping you achieve the very best results that you can. Expect coaching rather than lecturing; conversation not dictat.




Minerva (Etruscan: Menrva) was the Roman goddess of wisdom and sponsor of arts, trade, and strategy. She was born with weapons from the godhead of Jupiter. From the 2nd century BC onwards, the Romans equated her with the Greek goddess Athena. She was the virgin goddess of music, poetry, medicine, wisdom, commerce, weaving, crafts, and magic. She is often depicted with her sacred creature, an owl usually named as the "owl of Minerva", which symbolizes that she is connected to wisdom.